Pricing strategy isn’t about what you want to net. Overprice at your own peril!

Here is recent data, from Los Angeles County:
• 69% of homes sold without a price reduction
•Those homes sold at 99% of their list price
• Median time to go pending? 17 days
Now compare that to homes that started too high:
• Reduced 1–4% → sold at 97.4% of list price
• Reduced 5%+ → sold at 96.1% of list price
And they stayed on the market significantly longer!
That difference may look small on paper.
But at higher price points, a few percentage points can mean a meaningful shift in your net — and months of additional time on market.

You only get one moment when your home is new to the market.

Momentum matters. Pricing precision matters more.

If you’re considering a move and want to talk strategy, send me a message. The planning phase is where value is protected.

—Leah Guerra, your Brentwood, Los Angeles real estate agent bringing you the best of the Westside.