This is the mistake that keeps costing Westside sellers thousands.

Pricing too high out of the gate.

It feels safe. Maybe it even feels even smart…like room to negotiate. But what it actually does is train buyers to wait you out.

Days on market become your enemy. Price reductions become public. And leverage shifts — fast.

The sellers walking away with the strongest numbers right now are the ones who priced strategically from day one and created competition instead of chasing it.

If you’re thinking about selling in Brentwood, Santa Monica, or Pacific Palisades, let’s talk before you set that number.