How to Create Black Friday Demand for Your Listing: The Listing Photo Strategy
1. HIGHLIGHT WHAT ISN’T OBVIOUS: Do you have any neighborhood features? Are you close to a fun area? A beautiful view? Photos like these can be included to paint the picture of where you live. 🌆
2. The next step is having professional photos taken. Unless your agent is also a professional photographer, this is a *MUST OUTSOURCE* step (but your agent should include this in their marketing strategy at no extra cost)!
Think of your listing photos as a buyer’s first showing. If you don’t catch their attention with the photos, they will not take the next step and schedule a showing.
The goal of your listing photos is to capture the lifestyle the buyers could have if they buy the house while also highlighting any unique features.
3. SET THE SCENE: Follow the pre-market prep and marketing strategies to showcase the lifestyle your house portrays. Light the candle, make the bed like a luxury hotel, turn on lamps for ambiance and open all window coverings to make it light and bright. 🪟
💡 BONUS TIP: Change out low light bulbs for new bright ones.
3. STAGE FOR A SUCCESSFUL SALE: I’ve mentioned specific staging elements before but don’t forget: remove oversized furniture, re-arrange furniture to create conversational areas, add light where needed & keep paint neutral! 🎨
